Bayer Book Marker

book marker promoting Bayer's Helmitol
This one is fairly recent, possibly 1950's. A book marker of Bayer, the pharmaceutical company, promoting Helmitol, a drug for urinary sicknesses as explained in the red colored phrase to the left of Bayer's logo. Am I the only one who observes less and less companies use this method of promotion, maybe except publishers? Welcome to the digital revolution.

Estimated value: $ 40

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